Shigeo Shingo and the Art of Self Promotion

Shigeo ShingoShigeo Shingo is a name that everyone in the United States lean community knows. He is considered “the world’s leading expert on manufacturing practices and the Toyota Production System,” an “engineering genius,” and the foremost guru of lean production. Some sources even claim he invented the Toyota Production System and taught Taiichi Ohno. Unfortunately, his achievements were much less stellar than this, but he was very skilled in the art of self-promotion.

The Beginnings

Born in Saga City, Japan, in 1909, he graduated from Yamanashi Technical College with a degree in mechanical engineering. Afterward, he worked as a railway technician in Taipei during the Japanese occupation of Taiwan during World War II. As the war ended,  so did his Job in Taiwan. Shingo then became a consultant at the Japan Management Association (JMA) at age 34. In this position, he gathered experience at Mazda and Mitsubishi Heavy Industries.

Shingo and Toyota

In the 1950s, he was contracted by Toyota for a basic industrial engineering skill training, the “P-Course”. He did not develop the course himself, but was one of the first people trained in it in order to train others (train-the-trainer). This was part of Toyota’s effort to update their Training within Industry (TWI) courses. TWI was a US program for training workers and improving quality. Highly successful during World War II, it lost a lot of its steam in the US after the war ended, but it became popular in Japan. Shingo was contracted to update the “Job Methods” section of TWI (afterward called P-Course). He also taught classes on time motion, a well-known method originating with Taylor and Gilbreth in the US.

Between 1950 and 1970, Toyota developed a method to reduce changeover times. Many different employees at Toyota, including Taiichi Ohno, were involved in this. Shingo was not. Not until the very end, around 1970, was he contracted to do a class on quick changeover methods. This class helped improve the changeover of one of the last machines that were not yet improved. To repeat, he participated in only one quick changeover workshop at Toyota!

It was at this time that Shingo became more interested in the Toyota Production System. He learned what he could about it and constantly tried to schedule meetings with a more and more reluctant Taiichi Ohno. From Ohno’s point of view, Shingo wanted to have academic discussions, whereas Ohno was only interested in practical applications.

In 1980, Shingo published a book on the Toyota Production System. This publication was without consent of Toyota, and he no longer did any trainings there afterwards. He did visit Toyota plants, and also worked for other companies in the Toyota group, but overall the relationships turned sour.

Shingo, the “Inventor” of the Toyota Production System

Afterward, Shingo moved to the United States. In 1980, the West was just starting to realize the power of the Japanese automotive industry, as it outperformed the US industry in both quality and price. There was much demand to understand what enabled this Japanese superior performance. Unfortunately, due to the language barrier there was little information about the secrets of the Toyota production System.

Shingo was one of the few sources in the United States–if not the only one–who knew about the Toyota methods. As such, he had a very fast rise to industry stardom. Shingo fueled this by an exceptional trip of self-promotion.

For example, he had his book translated into English. The Japanese title was “The Toyota Production System.” The English title, however, changed to “The Shingo  System.” He wrote many more books, always giving himself a prominent position in the development of the Toyota Production System. For example, in one book he included a timeline of industry events. He placed himself on this timeline a whopping eleven times, claiming to have developed the theory of flow layout, introduced scientific thinking, developed quick changeover, introduced pre-automation, and invented poka yoke and the non-stock production system, to name just a few.

His fourteen books are still bestsellers in America, commanding staggering prices. A one-hundred-page pamphlet goes for $30, whereas a three-hundred-page medium-sized book costs a whopping $100. If you can read Japanese, the original Japanese books are much cheaper or even out of print due to low demand. Japanese lean experts who read his books considered them very low quality when compared to the literature available in Japanese and overall very poorly written. Wisely, Shingo did not claim that he invented the Toyota Production System in his Japanese books.

Outside these books, he claimed that he invented numerous things related to lean manufacturing as well as the Toyota Production System. This claim is based on a minor presentation for the Japanese Management Association in 1946. This presentation, conveniently , is now lost in history, and its content can no longer be verified.

During a project at Matsushita Electric, he installed conveyor belts for the transport of parts. He re-coined this as a new invention, the Mikuni Method. In reality, there was not much new about conveyor belts, and the method is now all but forgotten. Even most lean experts have never heard of the Mikuni Method.

The Legacy of Shigeo Shingo

Shigeo Shingo did not invent the Toyota Production System. He also did not invent the method of SMED. What he did was bring its knowledge to the United States and popularize it there. He provided first experiences in the Toyota Production System (he is less known in Europe). Thousands of people learned about Lean Manufacturing from him. He coined key terms used in lean manufacturing (for example, SMED for quick changeovers or Poka Yoke for mistake proofing). The Shingo Prize for Excellence in Manufacturing is one of the most prestigious awards in the industry, considered the Nobel Prize of manufacturing. For these achievements he is rightfully praised. However, he also seems to have claimed many more contributions to Lean than what he really did. For me this is unfortunate, since in my opinion there would have been no need for such additional self promotion. Being the first to bring the knowledge to the US would have been more than enough for his rise to stardom. In any case, the methods he taught are good, so please go out and use them to improve your industry.


The question of Shigeo Shingo’s contribution to TPS is a hot topic for discussion. Many US lean experts rush to defend the honor of Mr. Shingo. But also other US experts question his contributions. My main but not my only outside source is Art Smalley:

  • Smalley, Art. “A Brief Investigation into the Origins of the Toyota Production System.” Art of Lean, July 2006.
  • Smalley, Art. “A Brief History of Set-Up Reduction: How the Work of Many People Improved Modern Manufacturing.” Art of Lean, 2010.
  • Isao, Kato. Shigeo Shingo’s influence on TPS – An Interview with Mr. Isao Kato. Interview by Art Smalley, April 2006.

Please be aware that some of them have gone off-line since, but googling may provide copies in some odd corners of the web. In any case, Smalley’s findings are consistent with my own experience in Japan and Europe, and also with my discussions with Toyota employees. There are some good overview discussions about the resulting conflict between supporters and critics:

Addendum 2

Since I wrote this post I have uncovered a few more bits of information. It seems that the main driver behind Shingo’s rise to stardom was Norman Bodek. When re-publishing Shingo’s book through Bodek’s publishing house Productivity Inc. the title changed from the (Japanese) Toyota Production System to the (English) Shingo System. Bodek also (in his own words) “started the Shingo prize and got him an honorary doctorate degree from Utah State University“.

Since then Bodek praised Shingo at every opportunity, calling him “absolutely brilliant, probably the greatest  manufacturing genius of our time, able to solve every manufacturing problem presented to him“. It seems that mainly through this successful promotion Shingo got the (in my view incorrect) reputation as the primary inventor of the Toyota production system.

"Faster, Better, Cheaper" in the History of Manufacturing: From the Stone Age to Lean Manufacturing and BeyondPS: If you would like to read more about history of manufacturing, then check out my book:

Roser, Christoph, 2016. Faster, Better, Cheaper” in the History of Manufacturing: From the Stone Age to Lean Manufacturing and Beyond, 439 pages, 1st ed. Productivity Press.

12 thoughts on “Shigeo Shingo and the Art of Self Promotion”

  1. Thanks for your post. Very few outside of Toyota are actually aware of the information you provide here. Isn’t it just like Toyota to not get itself involved with trying to set the record straight on this subject? Humility allows them to ignore a need for self promotion. In fact, we seldom celebrate successes and focus very strictly on the next problem.

  2. Many thanks, Tony. The issue seems to be a hot topic for some. A while back I went on a lean group at LinkedIn and asked innocently what Shingo really contributed to lean – and walked into a shit storm. Apparently, this is for some a touchy subject with rather rigid opinions. If Toyota would push the issue, it would risk alienating parts of the US lean community. I also did not push the issue on the group any further, since it is otherwise a pretty good group.

  3. Dr. Roser,

    In this article I noticed that you have a primary source understanding of TPS from your time in Japan.
    My one question that I did not see answered in this article are whether or not you actually read Shingo’s books?
    I didn’t see any critique referencing any of this body of work.
    I can gift you a copy of his book if you’d like.

  4. Hi John, I have a few of his books on my shelf, but not all (since he is too expensive for his content). To be honest, I did not read them in detail but merely parsed through. The initial screening made me invest my time elsewhere. But, I acknowledge that this is a hot topic in the community, with lots of supporters.

  5. I have a few more questions Dr. Roser.

    If Shingo’s works are considered of low quality in Japan, then who authors high quality “lean” books in Japan?

    Have you read the book “Japan in the Passing Lane: An Insider’s Account of Life in a Japanese Auto Factory” by Satoshi Kamata? It is about the time of a undercover journalist inside a Toyota Factory.

  6. Hi John, many very good books are not translated (yet). A good one is Monden “Toyota Production System”.

    I came across the book by Kamata, but have not yet read it.

  7. Kamata’s book is based on his experience on a Toyota assembly line in 1972. That’s 46 years ago, so it’s not exactly news. His book is very critical of Toyota but, what I found in it was essentially an outsider to manufacturing discovering that work on a car assembly line is tedious and tiring, which I already knew. He was not mistreated by Toyota and they tried to keep him on when he left, but he had an agenda.

  8. Toyota did not start its “pull system” until 1973 when the oil crisis and devaluation of the Yen caused a dual crisis. Taiichi Ohno has claimed that before then Toyota built “battleships” or production in batch quantities. The pull signal originated because Toyota invested in computerized point-of-sales (POS) terminals to allow connectivity to customer orders – this enabled its kanban activity to make the flow operate properly and reduce the inventory. So, a 1972 book should be considered uninformative with respect to the systems developed afterwards – certainly it should not be considered as authoritative. I authored an introduction to Yoji Akao’s Hoshin Kanri book at Productivity Press in 1991. At that time there were only three of Shingo’s books translated into print in English. His book was translated at that time as The Toyota Production System – which caused great confusion as Ohno also published a book with the same title. However, Ohno’s was of superior content. I agree with Monden’s book as good. But, in Japan they still call it JIT, not lean as claimed. In a recent conversation with Koichi Kimura, Director of the Japanese Factory Management Institute, he said the word “lean” actually hurts his ears and that it was coined by Western professors who never spent any real time on the shop floor. He has a point there!

  9. Hi Greg, strongly disagree on the history of pull (and I wrote the book on that subject, see sidebar). The earliest pull system I know was the Piggly Wiggly supermarket in the USA 1913. Ohno heard about US supermarkets already in high school around 1930. Toyota used pull at least since the 1950’s, long before computers. However, the name “Kanban” came only later. Toyota people in Japan either don’t know Shingo at all or if they do they consider his books very weak.

    I agree, however, that the term “Lean” is not so hot. But if you are at Ford or Volkswagen you cannot call it Toyota Production System.

    And for the record, I am a western professor, but I have worked for years as a Toyota employee in Japan, speak Japanese, and have shop floor experience all over the world.

  10. I find the article very interesting and my experience is similar to that of the author and some of the comments left by others. I have worked at Toyota for 22 years. 13 years in OMDD. In my time at Toyota I have never heard the term SMED used by Japanese managers or executives nor have I ever heard any of my Japanese advisors mention Shingo in any way, good or bad. (I have done a lot of work on changeover kaizen using Toyota’s 5 steps of C/O kaizen but we don’t use the term SMED at all.) My experience is a sample of one person but none the less it closely resembles that of the author.

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